Seeing as were knee deep in the recession with many businesses going under, how has it effected the world of fashion? Designers used to using high end materials that cost alot, are now expected to use cheaper material but still achieve the same effects. Some dsigners have come out of their shells and created unique inspiring designer clothes. Before where the money was there to spend to solve a problem, they now needs an amount of creativity to solve the problem, and are creating some inspired and interesting works. Tapping into the zetgeist of the times, some designers have stopped showing their collections at the expensive catwalk shows. Many designers are having one to one meetings with fashion editiors and buyers or throwing smaller functions to display their collections to demonstrate them, getting rid of the unnecessary extravagance. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.

Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Where shoppers are actually thinking wisely about their purchases and buying clothing that is high end in everything expect the price tag. The retail store announced a double digit growth in sales going upto xmas while sales and profit are increasing while the compnay try to reduce its debt.

The demand in America and Europe was dropped, in the Middle East demand has risen. So focus has switched to the middle east as some designers start focussing on the market out there to try and gain back some of the revenue they’ve lost from the Amercian and European markets.

People arent spending as much on clothing as they once did- but the important thing is that their still spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. The deisngers are using the credit crunch as a challenge to create great clothes rather than letting it stifile their creativity.