The perfume market today could be considered as saturated with products. Some old, some new, some strong and some subtle. Perfume fragrances can be sourced from every continent on earth but the biggest markets tend to be in the west.Most sales have been dominated by the west, where image consciousness and disposal income is more abundant. Change however, may be around the corner.Those companies who are heavily invested in the market have been heading towards the Arab States however, as there have been some very promising sales of late

There is steady growth in the market all round at the moment, with the industry reportedly being worth around $35 billion by 2012. around $280m of this is made up by the Arabian Peninsula, but the difference is that their growth rate is exceptionally higher. For example, total sales last year were up around 15 percent.

The impressive step up in the market, which has also been seen in the rest of the Middle East and Asia-Pacific has been attributed largely to the rise in money and change in society in all areas.Fragrances have always been utilised in the Arab States. In Saudi Arabia for example, around 85% of women use scents every day. However, the types of fragrance have changed, with more high market women’s perfume brands replacing the more traditional products. Additionally, the number and variety of fragrances that are purchased by men are on the up also.

The rise in the market profile here has drawn in some large companies and also spawned some via high profile trade events. The next show in the area, which is arguably among the biggest 3 in the world, is the great Beautyworld Middle East. The years show boasts an eighteen percent increase in numbers from last year, meaning provisions need to be in place for nine hundred exhibitors, showing more than one thousands brands. Work is already being carries out on next years show as organisers predict even greater growth in the near future